The X10 is Fujifilm's attempt to entice advanced shooters willing to pay a premium for higher image quality and
specs in a very small, if not pocketable package. Its retro design aesthetic bears the DNA of the company's X100
and X-Pro1 models with a magnesium alloy body, sleek rangefinder-inspired design and a wealth of external dials
Despite its relatively large sensor, Fujifilm manages to find room for an image-stabilized, retracting 28-112mm
equivalent F2.0-2.8 lens. In a very welcome move it also features a 'proper' mechanical zoom ring. The large
aperture lens offers two main advantages; it allows the use of lower ISOs in low light for better image quality, and
can deliver blurred backgrounds when shooting portraits at the telephoto end. Indeed in this respect it can match
or surpass most SLRs when used with their kit zooms.