Astonishingly Slim.

Ultra-slim Camera with powerful 20x Optical Zoom, Optical Image Stabilization and 25mm Wide-Angle Lens 

At just over 1 1/4 inches thick, the PowerShot SX280 HS is an ultra-slim digital camera with a powerful 20x Optical Zoom. But because its lens embodies the quality and legacy of Genuine Canon Optics, its advantages go far beyond making the camera slim enough to slip in your pocket and carry anywhere. With a range of 25mm — 500mm (35mm equivalent), the lens gives you the power to capture the full breadth of scenes, with details you've never captured before. Images are bright and vivid with spectacular clarity thanks to Optical Image Stabilization.

Optical Image Stabilizer 

Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon's Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. 

Experience the Power

Memorable Moments in Spectacular Full HD

Canon Full HD Video Advantage 

In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot SX280 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. 

HDTV playback via HDMI output and CEC 

It's easy to enjoy and share the videos you shoot with the PowerShot SX280 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot SX280 HS supports HDMI-CEC technology, you'll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV's remote control. (CEC - Consumer Electronic Control - is part of the HDMI specification, enabling components in a system to communicate with one another.)

iFrame 

With the PowerShot SX280 HS, you can also shoot video in the Apple® iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

The Ideal Traveling Companion.

GPS Technology

The PowerShot SX280 HS digital camera is equipped with Global Positioning System (GPS)* technology. Now you can travel the world and let the camera automatically record the locations and local times of your stills and videos. The camera can also use the GPS unit to automatically set the exact time. You can maximize the usefulness of the GPS feature by using the special bundled Map Utility software that makes it fun to share the memories of your world adventures. In addition to displaying all your photos' locations on a world map, the camera's GPS system can also track your route from photo to photo - a great way to visualize each trip! You can also create and share custom maps and personal mini-travel guides with friends and family members.

ECO Mode

The PowerShot SX280 HS takes energy conservation to the next level with ECO Mode, which provides more shots per single charge through LCD monitor and camera power management. ECO Mode can be activated for easy power preservation when an outlet is unavailable or the moment is too exciting to put the camera down. ECO Mode quickly wakes the camera from sleep when a button is pressed. With ECO Mode activated to conserve power, you can even stay connected for longer with the built-in Wi-Fi® feature on the PowerShot SX280 HS. When the fun with family and friends runs late into the night, you can be assured your camera can keep up.