it?s all about the size and shape

The Galaxy Alpha is less than 7mm thick and it?s designed to be as slim and compact as possible.

As well as being ultra-slim, the Galaxy Alpha has a metal frame, gorgeous corners and an eye-catching finish. It?s an entirely new look.

And it?s durable as well as beautiful. The Galaxy Alpha has been carefully constructed to make sure that form and function are balanced.

The feel

 The Galaxy Alpha?s back cover is soft to the touch and it lets you get a better grip. It?s easy to use and it won?t slip out of your hand. That makes all the difference when you're busy.

Another factor is how much a smartphone weighs, and there?s no compromises with the Galaxy Alpha. Even though it?s a powerful smartphone that is made with quality materials, it?s still really lightweight and portable. You're free to do what you want without being weighed down.

The performance

The Galaxy Alpha gives you the best viewing experience thanks to the brilliant 4.7-inch HD Super AMOLED display.

It also features an advanced camera with real-time HDR that lets you take bright and vivid shots even in tricky lighting conditions.

Ultra Power Saving Mode means the Galaxy Alpha won?t let you down. When the battery is running low, you can make it last longer, so you won?t miss that important call or message.

The look

The Galaxy Alpha is more than just smart inside. It?s the first Samsung Galaxy smartphone with a high-quality metal frame and luxury look and feel. So we hit the streets to meet people across Britain with their own unique sense of style.