Pick up the new iPad and suddenly, it,s clear. You,re actually touching your
photos, reading a book, playing the piano. Nothing comes between you and what
you love. To make that hands-on experience even better, we made the fundamental
elements of iPad better - the display, the camera, the wireless connection. All
of which makes the new, third-generation iPad capable of so much more than you
ever imagined.
Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina
display transforms the entire iPad experience. So everything looks and feels
incredibly lifelike and perfectly detailed.
The best display ever on a mobile device.
Everything you do with iPad, you do through its large, beautiful display.
And when the display is better, the entire iPad experience is better. The Retina
display on the new iPad features a 2048-by-1536 resolution, 44 percent greater
color saturation, and an astounding 3.1 million pixels - in the same 9.7-inch
space. That,s four times the number of pixels in iPad 2 and a million more than
an HDTV. Those pixels are so close together, your eyes can,t discern individual
ones at a normal viewing distance. When you can,t see the pixels, you see the
whole picture. Or article. Or game. In ways you never could before.
The new iPad has a million more pixels than an HDTV.
Breakthrough technology. For a breakthrough display.
In order to create a display with four times the pixels, we had to design it in
a completely new way. You see, every pixel in a display has multiple signals
telling it when to light up. But when you have a lot of pixels and a lot of
signals on the same plane, signals get crossed and image quality suffers. To
make sure everything on the new iPad looks crystal clear, Apple engineers
elevated the pixels onto a different plane - separating them from the signals.
It,s technology that,s breakthrough. Just like the new iPad itself.
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet
it delivers the same smoothness and fluidity iPad is known for. Even with all
that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
More power on display.
The Retina display on the new iPad wouldn,t be possible without the new and
powerful A5X chip. It drives power to every one of the 3.1 million pixels in the
display. And its quad-core graphics processing makes everything you do on iPad
feel incredibly responsive. From the little things like swiping, scrolling, and
pinching to the big things like editing photos in the new iPhoto, applying
filters and transitions in iMovie, and, of course, playing games.
Instant on. Touch and go.
You use your iPad all the time. A few minutes here, an hour or so there. And
each time you press the Home button or open the Smart Cover, it,s ready to go.
Instantly. That,s the work of flash storage. It,s fast and reliable, so you can
get to your apps and do whatever you need to do, pronto.
Battery life spared.
The new iPad features a Retina display with four times the pixels of iPad 2 and
quad-core graphics. How
