The Most Amazing thing about holding it is that you forget you are holding it.iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop nearly a quarter of the volume of the previous-generation iPad. Yet from the moment you pick it up, you?ll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything we?ve learned about making unibody devices and refined the process to be even more material-efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.
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Twice the power in even less space shouldn't add up. And yet it does
The way iPad Air feels in your hand is remarkable. But just as remarkable is the way it performs. Even though iPad Air is so thin and light, we managed to pack an incredible amount of power and technology inside.
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It ALL Starts With New A7 Chip
The new A7 chip flies. It?s the most powerful chip we?ve built to date ? and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad Air speaks the language of the most advanced computing designs available. The A7 chip makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. So it delivers incredible power and performance in a device that weighs less than half a kilo. There?s a reason we design our own chips. We can decide which functions we want a chip to perform and build them into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. It?s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it. |
Desktop-Class architecture.No Desktop required
The new A7 chip in iPad Air was designed with 64-bit architecture.It delivers killer performance ? up to two times faster CPU and graphics performance than its predecessor ? without sacrificing battery life. So you get incredible power in a device you can take with you wherever you go.
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Same great battery life
iPad Air is powerful, but not power hungry. Even though it?s 20 percent thinner and up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life.1 That?s because the A7 chip isn?t just more powerful, it?s also more efficient. So no matter where you go with iPad Air, you?ll have the battery power to go even further. |
Retina DisplaySo much to see.So little to hold
iPad has always been about the display. And that?s even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048-by-1536 resolution and over 3.1 million pixels, photos and videos pop with detail and text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see. |